The Color of Calm: How Pantone’s Very Peri Influences 2025 Rug Design Trends

In the world of interior design, color is far more than a visual element—it is an emotional language, a psychological anchor, and a powerful trendsetter. Each year, the announcement of the Pantone Color of the Year sends ripples through every creative industry, from fashion to furnishings. For 2025, Pantone has ushered in a hue that speaks directly to our collective desire for balance, creativity, and mindful connection: Very Peri (PANTONE 17-3938). This dynamic periwinkle blue with a violet-red undertone is more than a shade; it is a mood. For artisans and connoisseurs of floor art, particularly in the realm of handmade rugs, this color is becoming a transformative force, redefining palettes and inspiring a new wave of serene, sophisticated interiors.

Very Peri: A Hue for Our Time

Before delving into its application, it's essential to understand Very Peri's resonance. Pantone describes it as a color that "displays a spritely, joyous attitude and dynamic presence that encourages courageous creativity and imaginative expression." In a post-pandemic world still navigating digital saturation and seeking authentic connection, Very Peri offers a digital-familiar vibrancy (reminiscent of screen-lit blues) tempered with a warm, comforting purple soul. It is both futuristic and nostalgic, energetic and calming. This duality makes it exceptionally versatile for hand-knotted rugs and other textile arts, where color tells a story in thread and pile.

The Influence on 2025 Rug Design Trends

The integration of Very Peri into rug design is not about monochromatic statements but about nuanced, layered application. It acts as a keystone hue, influencing trends in the following key ways:

1. The Modern Serenity of Updated Neutrals

Gone are the days of stark grays and cool beiges. In 2025, neutral palettes are becoming "lived-in" and emotionally rich. Very Peri is being used as a sophisticated accent within these schemes. Imagine a luxurious hand-knotted rug in a creamy, undyed wool base, where the intricate border or subtle, tonal pattern is executed in a dusty, muted Very Peri. This approach brings a calming, almost spiritual depth to minimalist spaces, making the rug a focal point of serene energy. It’s a trend that moves away from starkness and towards warmth and mindful presence.

2. The New Bohemian: Earthy Meets Ethereal

The boho trend evolves by grounding its eclectic spirit with more intention. Here, Very Peri finds a beautiful partner in natural materials. A jute rug, known for its organic texture and sustainable appeal, can be adorned with hand-loomed stripes or block patterns in Very Peri and other earthy tones like terracotta and sage. The combination of jute’s raw, tactile quality with the soft, luminous quality of Very Peri creates a rug that is both grounded and dreamy—perfect for spaces that celebrate artisanal craft and holistic living.

3. Reimagining Heritage: The "Beni Ourain" Evolution

The iconic Beni Ourain rug, with its characteristic ivory background and geometric black motifs, is receiving a contemporary color infusion. Forward-thinking designers and handmade rug artisans are reinterpreting this classic by introducing Very Peri into the traditional patterns. Instead of stark black, imagine the geometric diamonds or lines woven in a deep, smoky Very Peri, or even using the hue as a secondary accent color within the design. This respectful innovation honors the timeless craftsmanship of the Berber tradition while aligning it with the modern, soothing aesthetic of 2025. The result is a heirloom-quality piece that feels both classic and freshly relevant.

4. Crafting Depth and Dimension in Handmade Rugs

The true magic of Very Peri in handmade rugs lies in the artisan's ability to play with its depth. Through the skilled techniques of hand-knotted weaving, dyers can create astonishing variations—from the palest, almost-lavender tint to a deep, galactic blue-purple. This allows for incredible dimension within a single rug. A custom piece might feature an ombré effect from a whisper of Very Peri into a richer cobalt, or use the color in high and low pile techniques within a hand-tufted rug to create a subtle, shadow-like pattern that changes with the light.

5. The Wellness-Forward Statement

Ultimately, the rise of Very Peri aligns with the dominant "wellness design" movement. Our homes are our sanctuaries, and every element is chosen to support mental and emotional well-being. Color psychology attributes blue tones with calm and stability, while purple connects to creativity and introspection. Very Peri, a blend of both, is the ultimate wellness hue. A handmade rug in this color family doesn't just decorate a floor; it establishes a foundation of tranquil creativity in a room. It invites calmness into a home office, nurtures relaxation in a bedroom, and stimulates gentle connection in a living space.

Conclusion: Walking on a Canvas of Calm

Pantone’s Very Peri is more than a passing trend; it is a cultural barometer reflected in our living spaces. For discerning homeowners and designers, investing in a handmade rug that incorporates this thoughtful hue is an investment in the ambiance of the future—an ambiance that values craft, color, and mindful beauty.

As India's leading rug manufacturer and exporter, specializing in hand-knotted rugs, jute rugs, and custom creations, we see this not as a demand for a single color, but for a feeling. It is a call for rugs that are not just made, but thoughtfully composed; pieces that carry the quiet confidence of Very Peri and the enduring soul of masterful craftsmanship. In 2025, the most impactful floors will be those that don’t just hold a room together, but lift its spirit—one tranquil, periwinkle stitch at a time.